2.23.2009

How To Maximize Your Profit Promoting Affiliate Programs

Promoting affiliate programs can provide you with a good extra income or even a full time income online.

To help you maximize your profit promoting affiliate programs, I've provided the following tips to help you successfully market your affiliate programs more effectively to your site's visitors.

1. Publish an e-zine.

Running an e-zine will allow you to run prime position ads for your affiliate programs in every issue you publish, and is the #1 way for you to follow up with your site's visitors.

You can also easily increase your commissions by sending out special announcements to your subscriber base whenever one of the affiliate programs you promote is offering a special bonus or a special limited time offer.

Once you build up your circulation you can further increase your profits by charging for ad space in your publication.

2. Use a pop up on your site that promotes your e-zine.

Using a pop up as a well as a subscription e-mail or form on your site can substantially increase the number of your visitors that subscribe to your publication.

Your pop up will draw your visitors' attention right to your e-zine, and if you offer your visitors free bonuses for subscribing to your e-zine such as free ebooks or free ads you can further increase the number of visitors who subscribe to your publication.

3. Offer free e-mail workshops (e-mail courses) to your visitors.

Making e-mail workshops will enable you to effectively promote one or several affiliate programs that offer products that relate to the subject of your workshop.

Many affiliate programs provide their affiliates with articles to post on their sites or run in their e-zines which you can use to successfully form the different parts of your workshop.

If you already write articles, you can easily use your own articles to form the different parts of your workshop and transform your articles into yet another powerful marketing tool.

To get the most out of your e-mail workshops, offer your workshops both on your site and by using a pop up, and use your workshops to increase subscriptions to your e-zine as well as repeat visitors your website.

4. Publish your articles on your site.

Posting your articles on your site is a great way to continually add content to your site and draw more repeat visitors.

To successfully use your articles to promote affiliate programs offer a free e-mail workshop in your resource box or use your resource box to promote your e-zine.

This will provide you with an effective way to successfully follow up with your prospects when your articles get published as well as when your visitors read your articles.

5. Offer free ebooks on your site.

Many affiliate programs provide their affiliates with ebooks they can rebrand with their unique affiliate URL and these can be used as an effective marketing tool.

The best way to promote your affiliate programs with ebooks, however, is to make your own ebooks.

If you write your own articles, you can create a unique promotional item by making an ebook compilation of your articles with links to affiliate programs you promote.

You can also create a best of compilation of your e-zine's top issues to drive more subscriptions to your publication or if you make e-mail workshops you can transform these into your ebooks content.

To further increase your profits, offer your ebooks as a free bonus or part of a free bonus for subscribing to your e-zine, and/or allow your visitors to rebrand your ebook with a link to their own business, affiliate program or opportunity.

by: Ken Hill

2.17.2009

Choosing an Affiliate Program

What should you consider when choosing an affiliate program? You need to think about two key things: what business are you in and what can the affiliate program provide to your customers.

No matter what business you are in, the largest investment you make will be customer acquisition. If you have your own product, and have acquired a base of satisfied customers, then single product affiliate programs could work very well for you.

However, if your business is acquiring customers for other businesses, that is, purely affiliate programs, then a better choice for you could be affiliate programs with multiple products or services. This will help you to capitalise on your investment in customer acquisition.

The key to choosing successfully is to ensure that the affiliate program offers products that meet the needs of your potential customers. Coupled with this is the need for the products to be high quality and for the supplier to provide excellent customer service. Remember, your credibility is on the line every time you refer someone to buy through your affiliate relationship.

Some of the other factors I consider when evaluating affiliate programs include:

+ Is the affiliate program a reputable business? You can check out a business you are considering a relationship with in variety of ways. Talk to the Better Business Bureau in your local area or a similar body. In addition, I find web sites that monitor affiliate programs to be worth looking at. The best I have found is Associate Programs http://www.AssociatePrograms.com. Allan Gardyne pulls no punches and tells it as it is.

+ Does the program enable you to share in the lifetime value of the customer? Great programs will give you commissions on all future purchases of the customers you introduce. This is where the real profits are. These types of programs, in effect, allow you to partner with the supplier.

+ Does the program reward you for introducing other affiliates? This type of program is commonly referred to as a two-tier program. Often your customer may become an affiliate also and you will be rewarded for this.

+ Is the supplier interested in your success as an affiliate? The top affiliate programs engage in a process of coaching or information sharing to help you succeed. Affiliates are provided with regular newsletters outlining what is working for successful affiliates and providing updates and details on new products.

+ Is the commission reasonable? Commission rates on commodity products such as books and CDs are low. This is because there is very little margin in the products due to competition. Look for products that have a commission rate of 15% or more that are not commodities - that way you will be better able to recoup your customer acquisition investment.

+ Are statistics provided? The higher the level of statistics provided, the better off you are. This will enable you to measure the success of your marketing efforts and to determine the best places to invest your marketing dollars. Insufficient statistics is a sign that the affiliate program is not sufficiently interested in your success.

+ Are new products being developed regularly? To get the full value from lifetime commissions, new products need to be introduced on a regular basis. Without this, lifetime commissions can be worthless. Also, look for consistent high quality in new products introduced.

+ How frequently are commissions paid? The more frequently commissions are paid, the better off you are. Good quality affiliate programs will pay you monthly. In some situations, commissions are not paid until a certain level is reached. If the program you are considering has this requirement, check how many sales need to be made before the level is reached.

+ Have you read the affiliate agreement? This is a key area that you should look at. Some affiliate agreements are totally in favour of the supplier. Others are more balanced. Some agreements restrict your ability to promote similar products from other suppliers. Most agreements have anti-spam provisions. Look for agreements that are fair and that do not stack everything against you as the affiliate.

While there are other factors that can be considered when choosing an affiliate program, following the suggestions above will help you to make superior business choices that will lead to long-term success.

by: Kevin Sinclair

2.15.2009

What To Look For When Choosing Affiliate Programs

So you've decided you want to become an Internet Marketer, huh? Will you sell someone else's products or sell your own?

If you choose to sell someone else's products, how will you know what to look for? After all, this is a new venture for you.

Or maybe it's not. Maybe you have been trying out some affiliate programs which have not brought you any money, or, worse, have not paid you for the affiliate traffic you have sent them.
If you are the new person, or the person who is floundering in Internet Marketing, this article will offer you some simple tips for choosing an affiliate program.

This article doesn't cover getting traffic to your site, which is another huge piece of the puzzle, and will be covered in a later article, but let's just start with choosing affiliate programs.

#1. You should find affiliate programs that:
a) are relatively easy to set up (code is either created for you or easy to create)

b) will pay you well. This depends on your definition of what being paid well means, but generally, for most beginners, and some novices, if you can see yourself being able to make more than $250/month, the program is at least worth looking at

c) give you products which people actually use. There are lots of products in the market which will sell, but do you really want to be selling pet rocks? If you do, please don't take offense. Most legitimate affiliate advice sites won't feature affiliate programs that are exclusively selling something like 8-Track players and tapes. While there are probably collectors out there who would love an 8-track player and cassettes, the fact is that the market is done with 8-tracks. The point is, there should be a genuine need for, or interest in, what you are selling/reselling.

So you find a program which meets the above criteria. Now what? Do a Google search on the company. Find out what people are saying about them. You may have to dig a bit, but the combined experience of the professionals (and not-so-professionals) who develop and contribute to the Internet on a regular basis is, collectively, the best source of advice you will find on making money, or affiliate programs, anywhere.

If you want advice on some great affiliate programs, you can visit sites which have already reviewed the information about companies and present it to you in a straightforward way. If you are ready to find some great affiliate programs, then you will be able to find categories of affiliate programs on these sites, which will generally represent the type of products you would like to sell.

Search engines love content, and so do your site visitors. Content is one of the most important aspects of getting people to your web site, and helping them to see the value in what you're selling. You should strive to choose programs with products which are related to your web site.
In other words, if you have a site which features information about the Toyota Camry, you're going to be pretty hard pressed to be able to get your page content matched up so that you could sell, say... baby rattles.

Find affiliate programs which relate to what you already do, and then promote those products.
Finally, see if you can find someone to actually talk to (ok, email would be okay) who has received regular checks or payments from marketing products. We think that this is, perhaps, the most important part of any affiliate program, because the main reason you promote their products is to receive a check for your efforts.

So there you have it, some simple tips for choosing great affiliate programs! Hope this helps you to reach your income goals, and also helps you to develop a long-term plan for on and off-line financial and personal success.

by: Jonathan Kraft